Monthly Archives: July 2011

  — the power of branding!

posted under Branding, Creative process, The Business of photography

As photographers we spend our energy on developing a visual brand for our clients. But how much time have you spent working on your own branding? From my first days at the Red & Yellow school of advertising, the importance of branding was drummed into us. Branding is what lives and breathes around a product, […]

Leave a comment

  — Freshlyground and Goldfish in studio!

posted under work

A few weeks ago I did this shoot with South African supergroups Freshlyground and Goldfish who have collaborated to produce the official song for the South African Rugby Union’s 2011 World Cup Campaign. The song, entitled Let’s Do It Again, will be released nationwide and will become the supporters anthem to back the Springboks towards a third World […]

Leave a comment